Make a Name for Yourself
The first thing that you hope will come to people’s mind when they need what you have to offer is your name and or business. This is a surefire way to make money, provided you have properly branded yourself. As a small or home based business, your business name is your brand and you probably do not have the dollars that big companies do to make sure you are on the minds of your customers. Never-the-less, if people cannot remember you, how will you be able to make money?
Making a name for yourself, could have a simple start as finding the most suitable name possible to describe your product or service. For instance - you need a oil change for your car but you do not have much time to waste to get it done. Which company are you more likely to choose to get the job done fast? Al’s Oil Change & Engine Cleaning, Jiffy Lube, AAA Authorized Service Dealer or Sears Auto Shop?
Your choice of a company name may be the single most important marketing decision you make. The name you choose can be an important sales tool and a crucial factor in whether you make money or lose some of your customers to a competitor. Your name should identify what you do, should be (if you can manage it) memorable, set you apart from others, is easy to spell, pronounce and find. Not because you think your name is “puurrfect” means that it is. Get some feedback on the name you choose from others. Ask what does the name tell them. If they have to guess what business you are in, go back to the drawing board.
To make money is not easy. It is certainly not easy in a traditional fortune 500 business and will not be easy in your work from home business. The last thing you want to do is allow a name to drive customers away. Spend the time to consider clearly what you want your name to portray. And after you find it, and it’s a perfect fit, brand it like “gangbusters” so that it can become a tool to start to make money for you.
Tania Chin, SOHO Business Owner
(305) 767-1879
Its Good Business
